ASA Warns YouTubers To Disclose Promotions

The Advertising Standards Authority has warned that YouTubers need to make clear when the videos they create are paid-for promotions. The comments were made by the ASA, Britian’s agency for regulating advertising standards authoritatively, after a BBC journalist brought YouTube videos to their attention where the relationship between presenter and product was unclear. Given recent hullabaloos over disclosure in videogame YouTuber land, this is worth knowing about.

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