New “NASCAR Interactive Entertainment publisher” DMi, Inc. has revealed the status and future of the NASCAR video game series, which it will now oversee exclusively, in an open-letter to NASCAR video game fans. UK-based Eutechnyx had previously been NASCAR’s licensee for video games since 2010, when it took over from EA.
“As of January 1, 2015, DMi became NASCAR’s exclusive licensee for video games and digital entertainment,” wrote DMi president Ed Martin. “It is a deal that had been in the works for several months. But it was something that could not be disclosed until everything was finalized. And by “everything”, I mean a very long and complex set of negotiations and agreements. Just to give you some context, a contemporary NASCAR video game has over 1,000 licensed and approved properties in it. That’s a lot of stakeholders and people to get organized!”
from IGN Video Games http://ift.tt/1sTea7E
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